Now that global audiences are only a click away, no company can afford to limit themselves to a single language. In every sector, competition is also growing fiercer by the days as brands reach across the world for their share of local markets.
As new channels of communications open up through the Internet and the revolutionary rise of social media, marketing strategies now need to be more agile than ever. Advertisements must be as effective on TV as they do on mobile phones, laptops, and tablets, designers toggle between print and digital formats, and every new app or online platform offers a unique way to connect with consumers. For some companies, the array of choices might seem dizzying, but the ability to seize these opportunities will drive brands forward into a new frontier.
Impactful messaging is the one constant in this unpredictable new world. The best marketing translations are those that overcome cultural and linguistic barriers so that your message resonates just as deeply with people across the globe as those in your own city. The best market research translations accurately convey the risks and challenges of your global campaigns, granting you the insight you need to best target each new audience. Together, these are crucial tools for developing a brand that can compete both nationally and internationally.
Translating marketing copy requires great creativity and cultural sensitivity in addition to a deep understanding of a brand's unique voice and the nuances of the source and target languages. Just like copywriting differs from technical writing, marketing translations require a different skillset than other subject matters. In fact, it's such a unique specialization that it even has its own name: transcreation. The emphasis on "creation" is well-deserved. It highlights the fact that marketing translators aren't just translating the words in your slogan or ad campaign; they're creating a new way to share your message, building a consistent brand identity that can grow with you as you go global.
Our specialized team of marketing and market research translators is composed of creative professionals with real experience in copywriting, ad agencies, and market research firms. They work closely with you to prepare the content that allows you to reach global audiences, from the initial phases of market research to the snappy hashtags that your clients will be excited to share online. Here is a sample of some of the content we translate and create: